The search field notes
Understand the work before you invest.
Practical guides for business owners and marketing teams planning search improvements in San Francisco and the Bay Area.
San Francisco + Bay AreaRemote collaborationClear deliverables
Built around real customer intentLocal search + organic + AI discoveryWork and measurement you can review
Field guide · San Francisco
San Francisco SEO guide
Use this guide to ask better questions before investing in SEO. It focuses on business fundamentals that customers and search platforms can verify.
Read the approachMeasurement noteMeasuring local SEO
A visibility report is not a revenue report. Good measurement keeps signals separate and explains what each one can and cannot tell you.
Read the approachPractical checklistSEO audit checklist
Use this checklist to turn an unfocused website review into a short, prioritized list of changes.
Read the approachAI search, explainedAI search guide
Customers use search results, maps and AI answers to research a business. The source information needs to be clear wherever that journey starts.
Read the approachA clear next step
Start a conversationLet’s talk about the work your business actually needs.
Share your website, service area and goals. We’ll discuss fit and a sensible scope.