Review the website your customers actually use.

Check discovery

Open each core service page directly and follow its links from the main navigation. Look for redirects, errors or pages that depend on a search box to be found. Compare the sitemap against the pages you want search systems to discover.

• Record page URL and response behavior
• Review robots and noindex settings with your developer
• Check canonical destinations against the preferred URLs

Check the decision information

Choose one customer question for each important page. Does the page answer it with the detail needed to act? Examples include service eligibility, location coverage, deliverables and how an inquiry is handled.

Complete the contact journey

Test the site on a phone and with a keyboard. Submit only an authorized test inquiry and confirm delivery. An animated success message proves very little if nothing arrives at the destination.

Create an issue register

Use the fields: URL, finding, evidence, customer impact, recommended change, owner and verification result. Put blocked contact paths and inaccessible core pages ahead of cosmetic preferences.

Choose the next action

Fix a small group of high-impact issues, verify them, and record the release date. Review the affected landing pages and qualified inquiries afterward. Keep seasonal demand and other marketing changes in mind.