Help shoppers find the right product, then choose it.
Improve category pages, product information and technical discovery for ecommerce businesses in San Francisco and the Bay Area.
Start with category intent
Use the catalog and customer language to decide which collections deserve a landing page. Important categories need a clear place in navigation and enough context to help someone choose the right product.
Control catalog complexity
Filters, sorting, variants and pagination can produce many URLs. Review how important pages are linked and canonicalized before changing rules across the catalog.
- Document useful filter combinations
- Review out-of-stock and discontinued-product behavior
- Check product variants and duplicate descriptions
- Verify category-to-product internal links
Make product information dependable
Show the specifications, price, availability, delivery details and returns information needed for a purchase. Product data feeds and page content should describe the same offer. Avoid templated claims that do not fit the product.
Track commercial outcomes
Review organic landing pages alongside product engagement, purchases and revenue where the measurement setup supports it. Separate branded demand from discovery queries and investigate product availability before attributing changes to SEO.
Before you decide
Can you work with Shopify or WooCommerce?
The team can assess your store and scope work around its platform, theme and access. Platform-specific implementation is agreed in the proposal.
Should every filter page be indexed?
No. Evaluate whether the page serves distinct demand, has useful content and can be maintained. Indexing every possible filter combination can create unnecessary duplication.
Let’s talk about the work your business actually needs.
Share your website, service area and goals. We’ll discuss fit and a sensible scope.