A useful proposal tells you what the price covers.
There is no one-size-fits-all SEO package. A proposal should make the work, responsibilities, timeline and measurement clear before you commit.
What affects the scope
A single-location service business and a multi-market SaaS company need different work. The proposal should show which activities are included and which are optional.
- Number of priority services and locations
- Technical complexity and CMS access
- Content research, writing and approval needs
- Internal team capacity and reporting requirements
What a proposal should specify
Ask for a defined deliverable list, timeframe, communication plan, access requirements and cancellation terms. Confirm whether implementation is included.
Start with the right conversation
Share the website, main services, priority market and what you want to improve. The team can recommend a starting scope.
Before you decide
Do you offer fixed packages?
The scope is tailored to the work. If a defined package fits your needs, the proposal will state exactly what is included and what is not.
Is the first review free?
Contact the team to confirm what review is available for your situation. Any paid work begins only after a written scope and fee are agreed.
Can you work within a set budget?
Share a budget range and priorities. The team can discuss which work is feasible and what should be deferred.
Let’s talk about the work your business actually needs.
Share your website, service area and goals. We’ll discuss fit and a sensible scope.