A practical first map for local search.
Use this guide to ask better questions before investing in SEO. It focuses on business fundamentals that customers and search platforms can verify.
1. Check what a customer sees
Read your home page and core service pages as if you had never heard of the business. Can you tell what is offered, who it is for, where it is available and what to do next?
2. Check local facts
Review business name, phone, hours, eligibility and coverage. Do not use virtual offices or fabricated addresses to imply a local presence.
3. Check the technical basics
Make sure priority pages load, have a clear canonical URL and are not blocked from indexing. Review with current search tools and a qualified developer when needed.
4. Check the evidence
Ask how a provider will report work completed and outcomes. Be cautious of fixed ranking guarantees or dashboards that do not connect to business goals.
Before you decide
How do I choose an SEO agency?
Look for a clear scope, evidence-based recommendations, realistic communication and transparent reporting. Ask who does the work and what access they need.
Can I do SEO myself?
Many business owners can improve basic page clarity and business information. Technical issues or competitive markets may benefit from specialist help.
Further reading
Primary documentation behind this topic.
Let’s talk about the work your business actually needs.
Share your website, service area and goals. We’ll discuss fit and a sensible scope.